Trade Area Analysis - 1660 Words

TRADE AREA ANALYSIS Trade Area Analysis, Development and Mapping Trade area analysis and mapping describe the characteristics of the area around a store or network of stores. Without accurate trade area definitions, you cannot measure the key statistics that impact a stores performance. Use trade area analysis to aid site selection and target marketing. Trade area analysis and mapping tell you: †¢ Where a stores customers are coming from †¢ How many customers you have in a trade area †¢ Where to look for for more customers Benefits of Trade Area Analysis †¢ Identify gaps or overlaps in the market coverage of your existing store network, and make corrections by opening, closing or moving stores †¢ Make better site selection†¦show more content†¦The dots indicate the locations of demographic samples. Red colored dots fall within the 5-mile radius. Note that samples located across the river would be included in the 5-mile demographic summaries for this site. Gravity Models: Gravity models, or spatial interaction models, define a trade area based on its attractiveness relative to other trade areas. These models provide an approximation of store trade area by putting the distribution of all locations (including competitors) into a geographical context and evaluating each locations relative attractiveness. Typically, a distance decay curve is used to model the spatial interaction of individual locations. Often size of the store, or store sales if available, is used to drive the attractiveness parameter. Gravity models are more sophisticated than simple radial approximations, but they still do not account for logistical barriers and they are limited by the availability and accuracy of competitor data. Moreover, gravity models basically are sophisticated algorithms, which may not be appropriate for non-technical analysts. Figure 2a. Gravity based patronage probability model showing the theoretical store trade area. The blue – green – yellow – red progression represents zones of increasing patronage probability. Figure 2b. Gravity based patronage probability model showing the locations of demographic sample sites. Blue colored dots fall within the patronage probability zones. Green colored dots indicateShow MoreRelatedAsean India Free Trade Area ( Aifta )1337 Words   |  6 Pages ASEAN-India Free Trade Area (AIFTA) In this paper, I shall provide you with important and detailed information, entailing who ASEAN-India is, how ASEAN-India was founded, why there was a need for ASEAN-India, and what type of business conducted, along with its contributing countries. This paper will further discuss each agreement that was signed into effect, to include The Framework Agreement on Comprehensive Economic Cooperation, The Trade in Goods Agreement, Trade in Services Agreement, and theRead Morehuman resource961 Words   |  4 Pages   Which of the following is true of the CFTA? 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Slavery During The American Colonies Essay - 1537 Words

Slavery in the American colonies had greatly shaped the nation as we know it to be today. After the discovery of the New World, Spanish conquerors intended to enslave Native Americans, but punishment, overwork, and diseases such as small pox and malaria decreased their population rapidly. The only solution was to kidnap African Americans from their homeland and transport them on ships under poor, unsanitary conditions, many of which died of yellow fever, dysentery, or suicide. Upon arrival, they were fed and oiled to make them more physically attractive so they can be purchased by wealthy landowners who forced them into labor. Here, plantation owners assigned task for each individual slave, working long hours in the field harvesting crops. At first, these African Americans held the status of indentured servitude, but as the demand for labor grew increasingly, treatment became much harsher. Additionally, African Americans were outnumbering plantation owners, and as a result, the y were stripped of their freedom in fear of revolts. Although slaves have little to no rights, they played an important role in developing the economy despite experiencing racial discrimination. Slavery in the American colonies heavily impacted the successful American economy. When Spanish conquistadors arrived and settled the vast new land, they did not intend to do any work themselves so the solution was to import slaves from Africa. And so, in the 1500s, â€Å"slave trading would proveShow MoreRelatedThe American Revolution And Its Effect On American History1537 Words   |  7 PagesThe American Revolution began in 1775. Due to the Revolution 1775 proved to be one of the most productive years in American history. The American Revolution caused great changes in the original thirteen colonies that helped mold the United States into what it is today. 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Personal Wellness Paper free essay sample

Personal Wellness Project I decided to choose stress reduction for my personal wellness project. I chose this topic because it hits home base extremely hard. I want to definitely reduce my stress intake and be able to cope with challenging situations. I want to be at least eighty percent in control of my life. I find myself getting stressed when unexpected things happen, and I am not prepared for it. I also want to improve my way of handling circumstances which make me stress. Reducing my stress will make me a better person as a whole. When I reduce my stress level, it may lengthen my life by _____ years. I will also be able to function in an everyday atmosphere that requires me to have a clear head. My attitude will be more pleasing and I will become extra attractive. Stress reduction will help in many ways, as mentioned above. Therefore, less stress, makes me live a healthier life. We will write a custom essay sample on Personal Wellness Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When my stress level is reduced, I can take care and groom myself properly. I feel this behavior change is significant to me because of the environment I am in. At this moment right now, I am a student, worker, and tenant. I have many obligations, and if I am stressed, things will not flow right. I know I would not be able to organize and function what so ever. Being less stress might even bring along important people into my life. No one likes to be around someone who is steaming and on the edge on the time. When I am in control and calm, I can enjoy the simple things in life. Some strategies known to help with reducing stress is exercising. Exercising helps release endorphins, which improves moods and their overall wellness.